Reporte semanal de negocio
Extrae un reporte completo de rendimiento de 7 días que incluye resumen ejecutivo, desglose de campañas, anuncios top/peores, rendimiento de audiencias, pacing de presupuesto y elementos de acción prioritarios.
Por qué usar esta plantilla
Transforma datos crudos de Meta en un reporte ejecutivo estructurado. Resalta qué funciona y qué necesita atención, sin que tengas que construir el reporte manualmente cada semana.
Para quién es
Marketing managers y dueños de negocio que necesitan comunicar el rendimiento de campañas a stakeholders en un formato claro y profesional, sin profundizar en Meta Ads Manager.
Cómo usar
Ejecútalo al final de cada semana antes de la revisión con stakeholders. Empieza con el Resumen Ejecutivo para los números clave. Usa el Desglose de Campañas para el detalle. Extrae los anuncios top/peores para insights creativos. Los Action Items se convierten en las prioridades de la próxima semana.
INPUT
- Campaign and adset level performance data, date range: last 7 days
- Ad-level performance data for top and bottom creatives, date range: last 7 days
- Campaign budget and configuration data for pacing
PROCESS
Step 1 — Executive Summary
Calculate and output:
- Total spend (7-day sum)
- Total conversions
- Overall CPA (cost per result) vs target
- vs-target variance with color coding: 🟢 on track / 🟡 within 10% / 🔴 >10% off
(Revenue data not available — report N/A if attempted)
Step 2 — Campaign-Level Breakdown
For each active campaign output: campaign name, campaign ID, objective, spend, CPA, conversions, status.
Step 3 — Top/Bottom 3 Ads
Identify top 3 and bottom 3 ads by CPA. For each output: ad ID, spend, CPA, CTR.
Step 4 — Audience Performance
Compare performance across targeting segments using age and gender breakdown. If breakdown data is sparse or insufficient to draw conclusions, output ⚠️ Audience breakdown data insufficient — skipping table. and skip the table.
Step 5 — Budget Pacing
For each campaign: pull the user-set daily budget from campaign_context, compare against actual spend over the 7-day window, and calculate pacing % (actual spend / planned spend × 100). Flag campaigns where pacing is <80% or >120%.
Step 6 — Key Wins and Issues
Highlight campaigns where:
- CPA below target by >20% → key win (lower CPA = better)
- CPA above target by >30% → key issue
Step 7 — Next Week Action Items
List top 3 priority actions for next week based on this week's data.
OUTPUT
📊 EXECUTIVE SUMMARY
| Metric | Value | Target | Variance |
|---|
📋 CAMPAIGN BREAKDOWN
| Campaign ID | Name | Objective | Spend | CPA | Conversions | Status | |-------------|------|-----------|-------|------|-----|------------|--------|
🏆 TOP 3 ADS (by CPA)
| Ad ID | Spend | CPA | CTR |
|---|
🔻 BOTTOM 3 ADS (by CPA)
| Ad ID | Spend | CPA | CTR |
|---|
👥 AUDIENCE PERFORMANCE
[Age/gender breakdown table or ⚠️ notice if insufficient]
💰 BUDGET PACING
| Campaign | Planned 7d Budget | Actual 7d Spend | Pacing % |
|---|
🎉 KEY WINS
...
⚠️ KEY ISSUES
...
➡️ NEXT WEEK ACTION ITEMS
- ...
GUARD
- If no active campaigns in the period: output
✅ No active campaigns in the past 7 days. Report empty. - Output report in Markdown format directly.