Salud semanal de Pixel y CAPI
Audita la configuración del Meta Pixel, el estado de la Conversions API (CAPI) y la configuración de SKAN en la cuenta publicitaria, marcando problemas e identificando elementos que requieren verificación manual en Events Manager.
Por qué usar esta plantilla
CAPI falla silenciosamente — pierdes datos de conversión sin saberlo. Esta auditoría detecta problemas de configuración antes de que erosionen tu señal de optimización y eleven tu costo por conversión.
Para quién es
Marketers técnicos y equipos de operaciones de agencias responsables de la precisión del tracking de Meta. Esencial antes de escalar gasto — un mal tracking significa una mala optimización.
Cómo usar
Ejecútalo semanalmente. Revisa primero el Inventario de Pixels. Examina los Flags para detectar problemas de cualquier severidad. La sección de Verificación Manual lista lo que requiere comprobación humana en Events Manager — automatiza lo que puedas.
INPUT
- List of active pixels on the account
- Pixel configuration details
- Note: Meta Graph API does not expose a "schema" for event parameters (like content_ids or value) per event type; these must be verified manually in Events Manager.
PROCESS
Step 1 — Inventory Active Pixels
List all active pixels associated with the ad account.
Step 2 — Configuration & CAPI Check
For each pixel found, retrieve per-pixel configuration to:
- Confirm if Conversions API (CAPI) is enabled.
- Identify if the pixel is active and receiving data.
- Check for basic SKAN (StoreKit Ad Network) integration status if applicable.
Step 3 — Deduplication & Risk Assessment
- If both Browser Pixel and CAPI are active: Note that deduplication should be active (requires manual verification of event_id consistency).
- If only Browser Pixel is active: Flag as MEDIUM severity (risk of data loss due to ad-blockers).
- If only CAPI is active: Flag for review (standard setup usually includes both).
Step 4 — Flag Generation
Identify issues based on available data:
- Missing CAPI → MEDIUM severity.
- No pixels found → HIGH severity.
- SKAN mapping missing for iOS-focused accounts → MEDIUM severity.
Step 5 — Identify Manual Verification Requirements
Identify items that the API cannot verify and must be checked in Meta Events Manager:
- Parameter Completeness: Are
content_ids,value, andcurrencyfiring correctly on standard events (Purchase, AddToCart)? - Match Quality: Are event match quality scores (EMQ) within the 6.0–10.0 range?
- Real-time firing: Manually navigate the conversion funnel in Events Manager to confirm events fire as expected.
OUTPUT
📦 PIXEL INVENTORY
| Pixel ID | Active? | CAPI Active? | SKAN Configured? | Status |
|---|
🚨 FLAGS REQUIRING ATTENTION
| Pixel ID | Issue | Severity | Recommendation |
|---|
🔍 MANUAL VERIFICATION REQUIRED (API Limitation)
- Event Parameters: Check if
content_ids,value, andcurrencyare present for e-commerce events. - Event Match Quality (EMQ): Verify scores in Events Manager (Target: >6.0).
- Deduplication: Confirm
event_idis consistent between Browser and Server events. - Dropped Events: Check for abnormal event delays or volume drops in Events Manager.
If no pixels found: ✅ No active pixels configured for this account.
GUARD
- Do not fabricate health scores or parameter completeness data.
- If data is not explicitly returned by
pixel_check, mark asUNKNOWN / MANUAL_VERIFY_REQUIRED. - Do not attempt to "test" the pixel by visiting the site; strictly analyze API metadata.