Extract a comprehensive 7-day performance report covering executive summary, campaign breakdown, top/bottom ads, audience performance, budget pacing, and priority action items.
Transforms raw Meta data into a structured executive report. Highlights what is working and what needs attention, without requiring you to build the report manually each week.
Marketing managers and business owners who need to communicate campaign performance to stakeholders in a clear, professional format without deep diving into Meta Ads Manager.
Run at end of each week before stakeholder review. Start with Executive Summary for the headline numbers. Use Campaign Breakdown for detail. Pull top/bottom ads for creative insights. Action Items become your next week priorities.
Calculate and output:
(Revenue data not available — report N/A if attempted)
For each active campaign output: campaign name, campaign ID, objective, spend, CPA, conversions, status.
Identify top 3 and bottom 3 ads by CPA. For each output: ad ID, spend, CPA, CTR.
Compare performance across targeting segments using age and gender breakdown. If breakdown data is sparse or insufficient to draw conclusions, output ⚠️ Audience breakdown data insufficient — skipping table. and skip the table.
For each campaign: pull the user-set daily budget from campaign_context, compare against actual spend over the 7-day window, and calculate pacing % (actual spend / planned spend × 100). Flag campaigns where pacing is <80% or >120%.
Highlight campaigns where:
List top 3 priority actions for next week based on this week's data.
| Metric | Value | Target | Variance |
|---|
| Campaign ID | Name | Objective | Spend | CPA | Conversions | Status | |-------------|------|-----------|-------|------|-----|------------|--------|
| Ad ID | Spend | CPA | CTR |
|---|
| Ad ID | Spend | CPA | CTR |
|---|
[Age/gender breakdown table or ⚠️ notice if insufficient]
| Campaign | Planned 7d Budget | Actual 7d Spend | Pacing % |
|---|
...
...
✅ No active campaigns in the past 7 days. Report empty.