Meta Ads Weekly Performance
Generates a structured weekly performance report for Meta Ads accounts. Use at the end of each week to review performance, explain changes, and identify what needs attention. Pairs with meta-ads-daily
Warum diese Vorlage verwenden
Use this reporting skill when you need to weekly performance for your Meta Ads campaigns.
Fur wen ist dies gedacht
Meta Ads advertisers and marketers who want to weekly performance.
So verwenden Sie sie
Select this template and fill in your campaign details. The AI will guide you through the reporting process step by step.
Required Credentials
| Credential | Where to Get | Used For | OAuth Scope |
|---|---|---|---|
| META_ACCESS_TOKEN | Meta Developer Console → Graph API Explorer → Generate Token | Fetching account and campaign insights | ads_read (read-only) |
| META_AD_ACCOUNT_ID | Ads Manager URL: adsmanager.facebook.com/act_XXXXXXXXX | Identifying which account to query | — |
When to Use
At the end of each week (every Monday) for ongoing campaigns. Also use after a significant change (new campaign launch, major budget shift, creative swap) to document the impact.
Requirements
- account_id (required)
- date_range: last_7d (default)
Step 1: Pull KPI Snapshot
Fetch account and campaign level metrics for this week and prior week:
- Spend, results, cost per result
- ROAS, conversion values
- CTR, CPM, CPC
- Frequency
Calculate week-over-week (WoW) change for each metric: WoW = (This Week − Prior Week) / Prior Week × 100
Step 2: Identify What Changed
Write 3-5 bullets explaining the biggest moves this week.
Format: "[What changed] — [Spend/ROAS/Revenue impact]"
Examples:
- "Increased budget on Pizza Campaign by 30% — spend up $1,200, ROAS held at 3.2x"
- "Creative rotation on Runner Audience — CTR up 0.8pp, CPL down $2.40"
Step 3: Identify Performance Drivers
Identify the top 3 things driving results this week.
For each driver write one sentence with specific metrics: Format: "[What drove results] – [Spend], [ROAS], [Revenue impact vs last week]"
Step 4: Detect Issues
Run issue detection:
- Campaigns with ROAS drop > 30% vs prior week
- Campaigns with spend > budget but low conversion rate
- New campaigns still in Learning Phase
- Frequency > 4 on any campaign
Step 5: Format Output
Key Metrics Snapshot
| Metric | This Week | Prior Week | WoW Change |
|---|---|---|---|
| Spend | |||
| ROAS | |||
| Conversions | |||
| CPA |
What Changed This Week
- [3-5 bullets]
Performance Drivers
- [3 bullets]
Issues and Actions Required
- [3 urgent issues, each with problem/solution format]
Rules
- No executive summary
- Specific numbers on every line
- Separate problem from solution clearly in each issue
- This is a reporting tool — recommendations route to meta-ads-recommendation