Weekly Pixel & CAPI Health

INPUT

• List of active pixels on the account
• Pixel configuration details
• Note: Meta Graph API does not expose a "schema" for event parameters (like content_ids or value) per event type; these must be verified manually in Events Manager.

PROCESS

Step 1 — Inventory Active Pixels

List all active pixels associated with the ad account.

Step 2 — Configuration & CAPI Check

For each pixel found, retrieve per-pixel configuration to:

• Confirm if Conversions API (CAPI) is enabled.
• Identify if the pixel is active and receiving data.
• Check for basic SKAN (StoreKit Ad Network) integration status if applicable.

Step 3 — Deduplication & Risk Assessment

• If both Browser Pixel and CAPI are active: Note that deduplication should be active (requires manual verification of event_id consistency).
• If only Browser Pixel is active: Flag as MEDIUM severity (risk of data loss due to ad-blockers).
• If only CAPI is active: Flag for review (standard setup usually includes both).

Step 4 — Flag Generation

Identify issues based on available data:

• Missing CAPI → MEDIUM severity.
• No pixels found → HIGH severity.
• SKAN mapping missing for iOS-focused accounts → MEDIUM severity.

Step 5 — Identify Manual Verification Requirements

Identify items that the API cannot verify and must be checked in Meta Events Manager:

• Parameter Completeness: Are content_ids, value, and currency firing correctly on standard events (Purchase, AddToCart)?
• Match Quality: Are event match quality scores (EMQ) within the 6.0–10.0 range?
• Real-time firing: Manually navigate the conversion funnel in Events Manager to confirm events fire as expected.

OUTPUT

📦 PIXEL INVENTORY

Pixel ID	Active?	CAPI Active?	SKAN Configured?	Status

🚨 FLAGS REQUIRING ATTENTION

Pixel ID	Issue	Severity	Recommendation

🔍 MANUAL VERIFICATION REQUIRED (API Limitation)

• Event Parameters: Check if content_ids, value, and currency are present for e-commerce events.
• Event Match Quality (EMQ): Verify scores in Events Manager (Target: >6.0).
• Deduplication: Confirm event_id is consistent between Browser and Server events.
• Dropped Events: Check for abnormal event delays or volume drops in Events Manager.

If no pixels found: ✅ No active pixels configured for this account.

GUARD

• Do not fabricate health scores or parameter completeness data.
• If data is not explicitly returned by pixel_check, mark as UNKNOWN / MANUAL_VERIFY_REQUIRED.
• Do not attempt to "test" the pixel by visiting the site; strictly analyze API metadata.