अभियान अनुकूलन सुझाव
कॉन्फ़िगर करने योग्य performance thresholds के खिलाफ सक्रिय अभियानों का मूल्यांकन करें और actionable recommendations generate करें: shutdown, budget increase, या hold।
इस टेम्पलेट का उपयोग क्यों करें
Campaign optimization से guesswork हटाता है। Gut-feel decisions की जगह, अपने own CPA targets के आधार पर data-backed shutdown/budget-increase/hold recommendations पाएं।
यह किसके लिए है
Performance marketers जो सक्रिय अभियानों को manage करते हैं और systematic framework चाहते हैं कि कहाँ से spend cut करना है, budget बढ़ाना है, या underperformers को pause करना है।
कैसे उपयोग करें
पहले अपना TARGET_CPA set करें। Weekly चलाएं या जब performance ठीक न लगे। Recommendation list review करें — अभियान priority के क्रम में होते हैं। Action column को सीधे Meta Ads Manager में apply करें।
INPUT
- Campaign-level performance data, date range: last 7 days
- Campaign budget and configuration data
- Learning phase status: determined by campaign age (see GUARD)
CONFIG (user-configurable)
| Key | Default | Description |
|---|---|---|
TARGET_CPA | — | User-defined target cost per acquisition |
FREQ_THRESHOLD | 3 | Alert if frequency exceeds this |
CTR_DECLINE_PCT | 15 | Alert if CTR drops below 7-day avg by this % |
CPA_RISE_PCT | 20 | Alert if CPA rises above 7-day avg by this % |
ZERO_CONV_MULTIPLIER | 2 | Shutdown trigger: spend > daily_budget × this with 0 conversions |
SHUTDOWN_CPA_MULTIPLIER | 2 | Shutdown if CPA exceeds this × TARGET_CPA for 3+ days |
BUDGET_INCREASE_CPA_IMPROVEMENT | 20% | CPA must be this much below target to qualify for budget increase |
PROCESS
Step 1 — Classify Each Campaign
Evaluate all criteria below for each active campaign:
Shutdown criteria (evaluate in this priority order):
Spend > daily_budget × ZERO_CONV_MULTIPLIER with 0 conversions→ flag as SHUTDOWN (regardless of age/learning phase)CPA > SHUTDOWN_CPA_MULTIPLIER × TARGET_CPA for 3+ consecutive days AND campaign has exited learning phase AND active 7+ days→ flag as SHUTDOWNFrequency > FREQ_THRESHOLD AND CTR declined > CTR_DECLINE_PCT% vs 7-day average AND CPA rose > CPA_RISE_PCT% vs 7-day average AND campaign has exited learning phase AND active 7+ days→ flag as SHUTDOWN
Budget increase criteria (ALL must be met):
- Campaign has exited learning phase AND active 7+ days
- CPA below TARGET_CPA by > BUDGET_INCREASE_CPA_IMPROVEMENT for 3 consecutive days
- Current spend > 80% of daily budget
- Frequency < 2.5
- Not flagged by any shutdown criterion above
Step 2 — Conflict Resolution
If a campaign meets both shutdown AND budget increase criteria → suppress budget increase, output only shutdown recommendation.
Step 3 — Build Recommendation List
For each recommendation output:
- Item ID (auto-increment)
- Campaign ID and name
- Criteria met (which rule triggered)
- Learning phase status (learning / exited)
- Current spend and key metrics
- Recommended action (pause / reduce budget / increase budget)
OUTPUT
📋 RECOMMENDATION LIST
| # | Campaign ID | Campaign Name | Criteria Met | Learning Phase | Current Spend | Action |
|---|
If no campaigns meet any criteria: output ✅ No campaigns require optimization action today.
GUARD
- Learning phase check: a campaign is considered "in learning phase" until it has spent ≥ 50 × daily_budget OR 7 days have passed (whichever comes first)
- CPA-related criteria are evaluated against TARGET_CPA — report
CPA: N/Aif target not configured - If insufficient data to evaluate a criterion (e.g., < 7 days of data): skip that criterion, do not flag
- This prompt outputs recommendations only — no automatic or semi-automatic execution is performed