साप्ताहिक व्यवसाय रिपोर्ट
Executive summary, campaign breakdown, top/bottom ads, audience performance, budget pacing, और priority action items को cover करने वाली comprehensive 7-day performance report extract करें।
इस टेम्पलेट का उपयोग क्यों करें
Raw Meta data को structured executive report में बदलता है। Highlight करता है कि क्या काम कर रहा है और क्या attention चाहिए — बिना manually report build किए।
यह किसके लिए है
Marketing managers और business owners जिन्हें stakeholders को clear, professional format में campaign performance communicate करना है बिना Meta Ads Manager में deep dive किए।
कैसे उपयोग करें
हर हफ्ते stakeholder review से पहले end of week चलाएं। Headline numbers के लिए Executive Summary से शुरू करें। Detail के लिए Campaign Breakdown use करें। Creative insights के लिए top/bottom ads pull करें। Action Items आपकी अगले week की priorities बन जाती हैं।
INPUT
- Campaign and adset level performance data, date range: last 7 days
- Ad-level performance data for top and bottom creatives, date range: last 7 days
- Campaign budget and configuration data for pacing
PROCESS
Step 1 — Executive Summary
Calculate and output:
- Total spend (7-day sum)
- Total conversions
- Overall CPA (cost per result) vs target
- vs-target variance with color coding: 🟢 on track / 🟡 within 10% / 🔴 >10% off
(Revenue data not available — report N/A if attempted)
Step 2 — Campaign-Level Breakdown
For each active campaign output: campaign name, campaign ID, objective, spend, CPA, conversions, status.
Step 3 — Top/Bottom 3 Ads
Identify top 3 and bottom 3 ads by CPA. For each output: ad ID, spend, CPA, CTR.
Step 4 — Audience Performance
Compare performance across targeting segments using age and gender breakdown. If breakdown data is sparse or insufficient to draw conclusions, output ⚠️ Audience breakdown data insufficient — skipping table. and skip the table.
Step 5 — Budget Pacing
For each campaign: pull the user-set daily budget from campaign_context, compare against actual spend over the 7-day window, and calculate pacing % (actual spend / planned spend × 100). Flag campaigns where pacing is <80% or >120%.
Step 6 — Key Wins and Issues
Highlight campaigns where:
- CPA below target by >20% → key win (lower CPA = better)
- CPA above target by >30% → key issue
Step 7 — Next Week Action Items
List top 3 priority actions for next week based on this week's data.
OUTPUT
📊 EXECUTIVE SUMMARY
| Metric | Value | Target | Variance |
|---|
📋 CAMPAIGN BREAKDOWN
| Campaign ID | Name | Objective | Spend | CPA | Conversions | Status | |-------------|------|-----------|-------|------|-----|------------|--------|
🏆 TOP 3 ADS (by CPA)
| Ad ID | Spend | CPA | CTR |
|---|
🔻 BOTTOM 3 ADS (by CPA)
| Ad ID | Spend | CPA | CTR |
|---|
👥 AUDIENCE PERFORMANCE
[Age/gender breakdown table or ⚠️ notice if insufficient]
💰 BUDGET PACING
| Campaign | Planned 7d Budget | Actual 7d Spend | Pacing % |
|---|
🎉 KEY WINS
...
⚠️ KEY ISSUES
...
➡️ NEXT WEEK ACTION ITEMS
- ...
GUARD
- If no active campaigns in the period: output
✅ No active campaigns in the past 7 days. Report empty. - Output report in Markdown format directly.