मासिक खाता ऑडिट
Meta Ads account का comprehensive monthly ऑडिट करें: zero-spend entity archival, structural issue detection, naming convention review, UTM verification, और account hygiene scoring।
इस टेम्पलेट का उपयोग क्यों करें
Daily/weekly checks से जो issues miss होती हैं उनमें deep-dive करता है: structure problems, long-term budget allocation inefficiency, campaign duplication, और compliance gaps।
यह किसके लिए है
Account managers और marketing directors जो comprehensive monthly health check चाहते हैं बिना हर campaign और audience को manually ऑडिट करने में hours लगाए।
कैसे उपयोग करें
Month close पर monthly चलाएं। Sections को sequentially work through करें — structural issues downstream सब कुछ affect करते हैं। अगले month budget reallocation plan करने के लिए findings use करें।
INPUT
- Campaign structure data (campaign/adset/ad list)
- Campaign-level performance data, date range: last 30 days
- Naming convention: see suggested pattern in Step 3
PROCESS
Step 1 — Zero-Spend Audit
Flag for archival review any of the following that have had zero spend for 30+ consecutive days:
- Campaigns
- Ad sets
- Ads
Step 2 — Structural Issues
Check for:
- Overlapping targeting: ad sets within the same campaign with identical or >80% similar age/gender/location targeting and no exclusion logic → flag as HIGH priority
- Duplicate audiences: two or more ad sets targeting the same audience definition → flag as MEDIUM
- Deprecated creatives: ads with delivery status paused or disabled → flag as MEDIUM
- Naming convention violations: names that do not match the pattern in Step 3 → flag for rename recommendation
Step 3 — Naming Convention Recommendation
Recommend all future names follow this structure:
[YYYY-MM-DD]_[Objective]_[Product]_[Audience]_[CreativeType]
Examples:
2026-04-01_LEADS_SMB_SaaS_VideoAd2026-04-15_TRAFFIC_FreeTrial_Retarget_StaticCarousel
Step 4 — UTM and Tracking Verification
For each active campaign, check if destination URLs contain UTM parameters. A properly tagged URL includes at least utm_source or utm_medium. Flag campaigns where UTMs are missing or incomplete.
Step 5 — Account Hygiene Score
Score each account on a 0–100 scale:
- Zero-spend entities (30+ days): -5 per entity
- Targeting overlap: -10 per overlap pair
- Missing UTMs: -5 per campaign
- Naming violations: -2 per entity
- Final score:
Account Hygiene Score: X/100
OUTPUT
🗑️ ZERO-SPEND ENTITIES (flagged for archival review)
| Entity Type | Entity ID | Entity Name | Days Zero-Spend | Archive Recommendation |
|---|
⚠️ STRUCTURAL ISSUES
| Issue Type | Entity Pair | Severity | Recommended Action |
|---|---|---|---|
| Overlapping targeting | ... | HIGH | ... |
| Duplicate audience | ... | MEDIUM | ... |
| Deprecated creative | ... | MEDIUM | ... |
| Naming violation | ... | LOW | ... |
🏷️ NAMING CONVENTION RECOMMENDATIONS
| Entity ID | Current Name | Recommended Name |
|---|
🔗 UTM/TRACKING ISSUES
| Campaign ID | Issue | Recommended Fix |
|---|
📊 ACCOUNT HYGIENE SCORE
| Account | Score/100 | Top Issues |
|---|
🧹 CLEANUP LOG
Items flagged for archival (requires human confirmation before any archival action is taken):
- [list of entity IDs and names]
GUARD
- CLEANUP LOG is for human review — requires confirmation before any pause/archive action is taken
- Duplicate audience detection: if targeting data is insufficient to confirm duplication, mark as
UNKNOWN — manual review required - If no issues found: output
✅ Account structure is clean. No archival or structural issues detected. - Naming convention: only recommend renames, do not auto-rename (requires human confirmation)
- Output report in Markdown format directly.