मासिक बजट पुनः आवंटन सुझाव
Budget reallocation opportunities identify करने के लिए 30-day campaign performance का विश्लेषण करें: configurable guardrails के भीतर underperforming bottom-30% campaigns से top-30% campaigns में spend reallocate करें।
इस टेम्पलेट का उपयोग क्यों करें
Actual performance data के आधार पर, gut feel या historical allocation नहीं, campaigns के बीच budget distribution optimize करता है। सुनिश्चित करता है कि हर रुपया वहाँ जाए जहाँ से best return मिले।
यह किसके लिए है
Marketing directors और performance managers जो large accounts में कई campaigns के budget efficiency के लिए responsible हैं।
कैसे उपयोग करें
Full context के लिए Monthly Account Audit के बाद use करें। Reallocation recommendations review करें और gradually apply करें — sudden large shifts Meta learning phase को disrupt करते हैं।
INPUT
- Campaign-level performance data, date range: last 30 days
- Campaign configuration and daily budget
- Target CPA per campaign: must be provided in CONFIG (no API source — user configures this)
PROCESS
Step 1 — Data Collection
For each active campaign, pull:
- Total spend (30d)
- Total conversions
- CPA (cost per result)
- Daily budget (convert to display currency for reporting)
- Campaign age (days since creation)
Calculate CPA vs target delta: (actual_CPA - target_CPA) / target_CPA
Step 2 — Segment Identification
Rank all campaigns by CPA ascending (lower CPA = better). Segment into:
- Top 30%: campaigns with CPA in the top 30% AND at or below their target CPA
- Bottom 30%: campaigns with CPA in the bottom 30% AND CPA exceeds breakeven threshold (see CONFIG)
- Middle 40%: no action zone
Step 3 — Exclusion Guards
Exclude from reallocation analysis if ANY of:
- Campaign has not exited learning phase (spent <50× daily budget AND age <7 days)
- Campaign active <14 days
- Campaign underwent budget change in the last 72 hours
Exception: Any campaign with spend >5× daily budget and zero conversions → flag for immediate pause recommendation regardless of segment.
Step 4 — Reallocation Logic
For remaining eligible campaigns:
Only recommend reallocation if:
- Top 30% campaign's current spend is <90% of its daily budget (capacity-constrained)
- Bottom 30% campaign can give up 20% of its spend without going below
max($10/day, 20% of current daily budget)
Budget change limits (per month, per campaign):
- Never decrease below
max($10, 20% of current budget)— the higher of the two - Never increase by more than 20%
- Never decrease by more than 20%
Step 5 — Output Table
Output reallocation table with the following columns:
- Source Campaign (bottom 30%)
- Dest Campaign (top 30%)
- Current Budget
- Recommended Budget
- Change %
- CPA (30d)
- Target CPA
- vs Target
- Justification
If no campaigns meet all reallocation criteria:
→ ✅ No reallocation recommended. All active campaigns within efficient budget range or not capacity-constrained.
OUTPUT
💼 REALLOCATION TABLE
| Source Campaign | Dest Campaign | Current Budget | Recommended Budget | Change % | CPA (30d) | Target CPA | vs Target | Justification |
|---|
⏸️ PAUSE FLAGS (spend >5× daily budget, zero conversions)
| Campaign ID | Spend | Daily Budget | Spend/Budget Ratio | Recommendation |
|---|
🚫 EXCLUDED CAMPAIGNS (due to guard criteria)
| Campaign ID | Reason for Exclusion |
|---|
Append: ⏳ Human confirmation required before any budget changes are applied. Once confirmed, agent will execute adjustments via Meta API.
GUARD
- If fewer than 5 campaigns active: skip reallocation logic (insufficient data), output raw metrics only
- If target CPA is not configured for any campaign: use CPA ranking only (no vs-target delta), note in output
- Do not auto-execute any budget changes — requires human confirmation
CONFIG
Target CPA values must be provided when configuring this routine (no API source). Example:
TARGET_CPA_BY_CAMPAIGN:
campaign_123: 25
campaign_456: 40
# Add entry for each campaign