मासिक क्रिएटिव एसेट आर्काइव
All ad creatives का 90-day retrospective analysis करें, performance tiers में classify करें, winning creative patterns document करें, और underperforming assets के लिए archive log generate करें।
इस टेम्पलेट का उपयोग क्यों करें
यह जानना preserve करता है कि कौन से creative combinations काम करते हैं और क्यों। Campaigns end होने पर insights खोने से बचाता है और नए team members को faster onboard करने में मदद करता है।
यह किसके लिए है
Creative directors, agency teams, और brands जो कई concurrent campaigns चलाते हैं और creative performance history की searchable archive maintain करना चाहते हैं।
कैसे उपयोग करें
Monthly या campaign close पर चलाएं। Archive output को तुरंत act करने के लिए नहीं बल्कि पढ़ने और reference करने के लिए design किया गया है। Planning sessions और creative briefs के दौरान use करें।
INPUT
- Last 90 days of ad performance data
- Top 20% performers → visual element analysis
STEP 1 — Classify & Flag
For each creative active in the past 90 days, calculate:
- Lifetime CPA (total spend / total conversions)
- Total spend
Tag each creative by tier:
- Top 20%: CPA in top 20% (lowest cost per result) →
TIER_TOP, document winning attributes - Middle 60%: all others →
TIER_MIDDLE - Bottom 20%: CPA in bottom 20% OR zero conversions with significant spend →
TIER_BOTTOM, flag for archival
Also flag any duplicate creatives: same image/video + same copy + same CTA across multiple placements.
STEP 2 — Winning Creative Analysis
For each top performer, retrieve creative assets (image URL or video thumbnail via ad ID). Then analyze visual elements:
- Hook type (first 3s of video or first frame of image)
- Visual style (color palette, format, composition)
- CTA type
- Copy angle (headline and description themes)
Analyze top performers only — skip middle and bottom tier. Limit to 5 creatives per execution (prioritize highest performers).
STEP 3 — Compile Creative Library Index
Build the full index as a markdown table (see OUTPUT below). This serves as the creative library.
STEP 4 — Archive Log
Produce a log of all assets flagged for archival this cycle: asset ID, reason archived, date.
OUTPUT
📁 CREATIVE LIBRARY INDEX (90-day window)
| Asset ID | Spend (90d) | CPA | Tier | Hook Type | Visual Style | CTA |
|---|
🗑️ ARCHIVE LOG
| Asset ID | Reason Archived | Date |
|---|
🎯 CREATIVE DIRECTION SUMMARY (Top 20% patterns)
| Attribute | Pattern |
|---|---|
| Hook type | ... |
| Visual style | ... |
| CTA | ... |
| Copy angle | ... |
GUARD
- Fewer than 10 creatives in 90-day window → skip tier classification, output raw performance list only
- An asset with no conversion data → classify based on spend and frequency only, tag as
insufficient_data - Archival means pausing the ad that carries this creative — ad and creative are 1:1 bound, creative cannot be replaced or deleted independently
- Archive list is for human review — requires confirmation before any pause action is taken
- Duplicate detection: approximate — same image/video + same headline + same CTA
- Never analyze more than 5 creatives per execution