साप्ताहिक क्रिएटिव विश्लेषण और फ़ैटिग पहचान
Ad creative performance का विश्लेषण करें, performance tiers में classify करें, frequency और CTR decline के ज़रिए creative fatigue detect करें, और new assets के लिए creative brief generate करें।
इस टेम्पलेट का उपयोग क्यों करें
उन creatives की effectiveness कम होने से पहले identify करता है जब तक performance drops गंभीर नहीं हो जाते। उन fatigued ads पर wasted spend prevent करता है जो convert करना बंद कर देते हैं।
यह किसके लिए है
Creative teams और performance marketers जो कई creatives चलाते हैं और जानना चाहते हैं कि किन्हें scale करना है, किन्हें iterate करना है, और किन्हें retire करना है।
कैसे उपयोग करें
7-day data के साथ weekly चलाएं। पहले Fatigue Alerts check करें — high saturation ads को तुरंत attention चाहिए। New creative production को prioritize करने के लिए Tier Classification review करें। अपनी design team को brief करने के लिए Creative Brief use करें।
INPUT
- Last 7 days of ad performance data
- Top 20% performers → visual element analysis
STEP 1 — Per-Ad Metrics
CTR, CVR, CPA, Frequency, Spend share.
(Thumbstop ratio and hold rate not available — skip.)
STEP 2 — Tier Classification
Rank by CPA ascending (lower CPA = better):
- Top 20%: recommend scaling, create 2–3 variations
- Middle 60%: monitor, minor iterations only
- Bottom 20%: recommend pausing, document failure reason
STEP 3 — Winning Creative Analysis
For each top performer, retrieve creative assets and analyze:
- Hook type (first 3s of video or first frame of image)
- Visual style, CTA type, copy angle
Analyze top performers only.
STEP 4 — Fatigue Detection
Flag any ad where:
- Frequency > 2.5 AND CTR declined > 15% vs prior week
- OR Frequency > 3.0 regardless of CTR
Estimate saturation: Low / Medium / High.
STEP 5 — Creative Brief
Include:
- Top performer breakdown (what's working and why)
- Bottom performer autopsy
- Fatigue alerts with saturation estimates
- Specific creative requests (hook type, format, angle, CTA)
OUTPUT
🎯 CREATIVE PERFORMANCE TIERS
| Ad ID | Spend | Impressions | CTR | CVR | CPA | Frequency | Tier | Recommendation |
⚠️ FATIGUE ALERTS
| Ad ID | Frequency | CTR vs 7d Ago | Saturation | Recommended Action |
🏆 WINNING PATTERNS
| Attribute | Pattern |
|---|---|
| Hook type | ... |
| Visual style | ... |
| CTA | ... |
| Copy angle | ... |
📝 CREATIVE BRIEF
[Bulleted requests for new creative assets]
GUARD
- Fewer than 5 active creatives → skip classification, output raw metrics only
- No prior week data → skip CTR decline check, apply frequency threshold only
- No active campaigns → ✅ No active creatives to analyze.
- Never analyze more than 5 creatives per execution; prioritize top performers
CONFIG (defaults — adjust as needed)
- Fatigue thresholds: freq > 2.5, CTR decline > 15%, absolute cap 3.0