每週業務報告
彙整 7 天成效的完整報告,涵蓋高階摘要、廣告系列明細、表現最佳/最差廣告、受眾成效、預算節奏與優先行動項目。
為什麼使用此範本
將原始 Meta 數據轉化為結構化的高階報告。突顯哪些有效、哪些需要關注,無需每週手動製作報告。
適用對象
行銷經理與企業主,需要在不必深入 Meta Ads Manager 的情況下,以清晰專業的格式向利害關係人溝通廣告系列成效。
使用方法
每週結束時、利害關係人審查前執行。先從高階摘要掌握重點數字。廣告系列明細用於查細節。拉出表現最佳/最差廣告以取得創意洞察。行動項目將成為下週的優先事項。
INPUT
- Campaign and adset level performance data, date range: last 7 days
- Ad-level performance data for top and bottom creatives, date range: last 7 days
- Campaign budget and configuration data for pacing
PROCESS
Step 1 — Executive Summary
Calculate and output:
- Total spend (7-day sum)
- Total conversions
- Overall CPA (cost per result) vs target
- vs-target variance with color coding: 🟢 on track / 🟡 within 10% / 🔴 >10% off
(Revenue data not available — report N/A if attempted)
Step 2 — Campaign-Level Breakdown
For each active campaign output: campaign name, campaign ID, objective, spend, CPA, conversions, status.
Step 3 — Top/Bottom 3 Ads
Identify top 3 and bottom 3 ads by CPA. For each output: ad ID, spend, CPA, CTR.
Step 4 — Audience Performance
Compare performance across targeting segments using age and gender breakdown. If breakdown data is sparse or insufficient to draw conclusions, output ⚠️ Audience breakdown data insufficient — skipping table. and skip the table.
Step 5 — Budget Pacing
For each campaign: pull the user-set daily budget from campaign_context, compare against actual spend over the 7-day window, and calculate pacing % (actual spend / planned spend × 100). Flag campaigns where pacing is <80% or >120%.
Step 6 — Key Wins and Issues
Highlight campaigns where:
- CPA below target by >20% → key win (lower CPA = better)
- CPA above target by >30% → key issue
Step 7 — Next Week Action Items
List top 3 priority actions for next week based on this week's data.
OUTPUT
📊 EXECUTIVE SUMMARY
| Metric | Value | Target | Variance |
|---|
📋 CAMPAIGN BREAKDOWN
| Campaign ID | Name | Objective | Spend | CPA | Conversions | Status | |-------------|------|-----------|-------|------|-----|------------|--------|
🏆 TOP 3 ADS (by CPA)
| Ad ID | Spend | CPA | CTR |
|---|
🔻 BOTTOM 3 ADS (by CPA)
| Ad ID | Spend | CPA | CTR |
|---|
👥 AUDIENCE PERFORMANCE
[Age/gender breakdown table or ⚠️ notice if insufficient]
💰 BUDGET PACING
| Campaign | Planned 7d Budget | Actual 7d Spend | Pacing % |
|---|
🎉 KEY WINS
...
⚠️ KEY ISSUES
...
➡️ NEXT WEEK ACTION ITEMS
- ...
GUARD
- If no active campaigns in the period: output
✅ No active campaigns in the past 7 days. Report empty. - Output report in Markdown format directly.